Lamber Goodnow Injury Lawyers
Phoenix Office
Why Our Phoenix Personal Injury Practice Lives Inside Fennemore
When I started this practice in 1991, most personal injury work in Phoenix was being done by volume shops: heavy advertising, light preparation. Fennemore had been handling Arizona’s most complex commercial litigation since the 1880s. I thought injured people deserved the same caliber of preparation that the railroads and the banks had been getting from this firm for a century. That’s the practice we built, and it’s the practice we still run.
What it means for you: an intake representative will take your first call to make sure we’re the right fit for what happened. If we are, you’re paired with a lawyer who handles your case personally, from preparation through resolution. We take fewer cases than the billboard firms so we can prepare each one to be tried, even though most settle.
After three and a half decades across the table from the same Phoenix insurance defense bar, and the same carriers (State Farm, Allstate, Geico, USAA, Progressive), I know what they pay, what they fight, and how to read a reservation-of-rights letter before it costs you anything.
✔️ Over $100 Million Recovered
Substantial verdicts & settlements in complex Arizona injury cases from serious falls to catastrophic injuries.
✔️ 99% Success Rate
Our track record speaks volumes. From the settlement table to courtroom, we deliver results.
✔️ Client-Focused Approach
We serve Phoenix and the surrounding areas with compassion, communication, and transparency at every step.
✔️ No-Fee Promise
You don’t pay unless we win.
The Authority Arizona Media Calls First
When journalists need to explain traffic safety laws, crash liability, or victims' rights to the public, they call Phoenix personal injury attorney Marc Lamber. For 35 years, Marc has served as a trusted voice in national and local media. Not through paid advertising, but by earning credibility as a public safety advocate and legal authority.
Not billboard ads Not paid commercials or sponsorships
Journalists seek Marc out Earned trust as Arizona's legal authority
Educating & protecting Helping Arizonans understand their rights
As Featured In
I propose a simple test for driverless robotaxis: Do they reduce harm compared with human drivers?
The Washington Post
Op-Ed on Autonomous Vehicle Safety
In 35 years representing car-crash victims, I've seen the devastating toll of human error. Officers need better tools—and better training.
Phoenix New Times
On Impaired Driving Enforcement
Unfortunately on American roads, how safe you are depends on who you are. The She DRIVES Act is not just necessary; it's imperative.
Arizona PBS Horizon
TV Interview on Vehicle Safety Standards
Educating the public. Advocating for safer roads. Protecting Arizona families.
35 years of experience, dedicated to helping Phoenix and Arizona residents understand local personal injury laws and protect their legal rights.
Over $100,000,000 Recovered For Our Clients
Catastrophic Brain Injury
$10,000,000
Severe traumatic brain injury. Long-term neurological impairment.
Commercial Truck Crash
$9,000,000
Head on collision. Triple fatality.
Premises Liability
$6,000,000
Skylight fall injury. Hemiparesis.
IMPORTANT – READ CAREFULLY: Past results do not guarantee, warrant, or predict future case outcomes. Every case involves risk, including the risk of loss. Results turn on, among other things, the facts and law applicable to each unique case. You may have to pay the opposing party’s attorney fees and costs in the event of a lo
What Our Phoenix Clients Say
4.9 stars across 777 Google reviews
"I had a wonderful time talking with my agent today. My car accident was in Phoenix on 5/21 around noon. She was very helpful and empathetic, as well informative and understanding, and I left the call feeling hopeful for the future. I will definitely be recommending you to all of my friends, family, and colleagues."
"Working with Marc Lamber and the rest of the team has been a pleasure from the start. They made sure to take care of me and were transparent every step of the way and I'm happy to have found them."
"I was in a recent car accident, I called the top 5 injury attorneys from Google & Lamber Goodnow was the best… I liked them the most! The lady was personal & empathetic. She knew her stuff, she talked like she's been there & that really gave me comfort. That's the kind of law firm I wanna work with."
"I was in a bicycle accident going home from work last week; my friend connected me with this law firm, and I'm glad they did! Ann was incredibly empathetic, anticipated any questions I would have being new to the whole 'seeking compensation for injury' thing, and knew the area well enough to know exactly where the accident was. She was thorough yet concise, it didn't feel like a sales pitch whatsoever."
"From the first call, she met me with genuine empathy and calm professionalism. She didn't rush me or treat the situation like just another case, she actually listened to what I was going through after my car accident. She explained the process, the potential fees, and what representation would realistically look like, no confusion, no pressure, just honest guidance."
"Starting a personal injury claim can be extremely overwhelming, but the initial consultation put me right at ease. She explained the legal process in plain language without any kind of confusing jargon. If you want a firm that treats you like a person rather than just a case, this is definitely the place to go."
"I had an excellent experience with this law firm from the very first phone call, and made me feel valued and supported during a difficult time after my accident. The onboarding process was explained in great detail, and I never felt confused or rushed. Her professionalism, patience, and attention to detail gave me confidence that I had chosen the right law firm to represent me."
"I was a passenger in an accident and I have 100% confidence that I chose the right law firm. I was worried about my case but after speaking with the agent, I am at ease. The agent made me feel like I would not be alone throughout my painful ordeal. Great job and thank you for doing such an excellent job!"
Reviews reflect individual experiences. Past results do not guarantee future outcomes.
What Could Your Arizona Injury Claim Be Worth?
Attorney, Director
MARC H. LAMBER
EDUCATION
New York University School of Law
J.D. – 1991
University of Arizona
B.A., General Studies – 1988
Honors: cum laude
Shadow Mountain High School
Honors
Graduated 1984
Phoenix, Arizona
Named Top Lawyer
by Phoenix Magazine
Named a Top Lawyer by Phoenix Magazine. Our founder, Marc Lamber, is not just a name in legal circles; he’s a force to be reckoned with. Mr. Lamber embodies the passion, persistence and experience that separates Lamber Goodnow from the rest of the pack. With over 35 years in personal injury law, he has proven to maximize his clients recovery – and set new standards.
We Serve Personal Injury Victims Throughout Phoenix, Maricopa County, and Communities Across the Valley
Each year in Maricopa County, thousands of people are harmed in preventable incidents. Most personal injury cases in Phoenix arise from another party’s negligence — whether through unsafe property conditions, careless driving, or preventable hazards. Our Valley injury practice includes cases involving severe trauma, long-term impairment, and complex liability issues. From fall injuries and motor vehicle collisions to dog bites and unsafe property conditions, the physical, emotional, and financial toll of these incidents is felt across the Phoenix metro area every day.
The aftermath of a serious injury in Phoenix can be overwhelming: medical bills, time away from work, and the stress of dealing with insurance companies. You don’t have to face the process alone. Our team guides clients through medical treatment, documentation, and the recovery journey. If your injury was caused by someone else’s negligence, you have the right to pursue fair compensation.
At Lamber Goodnow, we represent individuals and families affected by a wide range of personal injury matters. Whether it’s a slip-and-fall, a motor vehicle collision, a medical mistake, or an injury in a public place, our attorneys are ready to help you seek justice with confidence.
Slip-and-Fall Incident
Falls due to hazardous or negligent conditions can lead to severe injuries. Our attorneys are prepared to examine your case thoroughly to hold responsible parties accountable.
Explore Slip & Fall Injury Claims →
Accident & Transportation Injuries
Navigating the aftermath of a transportation-related incident often means dealing with insurers and documentation. Our attorneys are committed to ensuring you receive fair treatment and compensation.
Bus Accidents
Public transit accidents can be complicated. Our team has the expertise to identify driver errors, mechanical failure, and any other factors that contributed to the incident.
Public Transit Cases →
Dog Bites
Chaparral and Grover Basin dog parks in Phoenix are usually filled with friendly canines. But if you have a chance encounter with a perturbed pooch, give our firm a call; we’ll take time to understand your claim to see if you have a case.
Dog Bite Lawyer →
Medical Malpractice
Expertise is crucial in medical negligence claims. Our lawyers have experience in healthcare law and advocate vigorously for victims of misdiagnosis, surgical mistakes, and other medical errors.
Catastrophic Injuries
Life-changing injuries like traumatic brain injuries or spinal cord damage demand comprehensive support. Our experienced legal team focuses on obtaining the necessary resources for your long-term stability.
Wrongful Death
The loss of a loved one is devastating, regardless of the circumstances. When negligence is involved, the grief can be overwhelming. Our firm is here to help you pursue justice and find closure in a difficult time.
Wrongful Death Lawyer →
What Working With Us Actually Looks Like
Most of our clients have never been through a personal injury case before. Here is what the work actually looks like from your first call through the day your case resolves.
First call. No cost. An intake representative will hear what happened and determine whether it fits the kinds of cases our firm handles. If it does, you will speak with one of our attorneys promptly. If it does not, we will tell you directly and, where we can, point you toward attorneys who do handle that type of case. We would rather see you in the right hands than take on a case that is not a fit for our practice.
Investigation. Once we take the case, we move immediately. Evidence in Arizona disappears faster than most people realize. Surveillance video on most commercial systems overwrites every 30 to 60 days. Skid marks fade within weeks. Witnesses move. We send out investigators, we issue preservation letters, and we lock down what matters before the defense has a chance to.
Demand and negotiation. Most of our cases settle, and they settle for more when the other side knows we are prepared to try them. After 35 years of negotiating with the same carriers, I have a realistic sense of what each one pays before trial. We tell you the number we expect and the number we will push for, and why.
Trial. Some cases need a jury. Over my career I have tried roughly 20 cases, to juries and to the bench. These days, when a case in our office calls for trial, we either staff it within our team or associate with experienced trial counsel through co-counsel relationships built over decades. What matters to the client is that the case is prepared from day one to be tried. That preparation is what moves settlement numbers, and insurance defense lawyers know which firms do the work and which fold.
Closing. When your case resolves, we sit down with you and walk through every line of the closing statement: medical liens, case costs, attorney fee, your net. No surprises at the table.
Time matters. Arizona’s statute of limitations generally gives injured people two years from the date of injury to file a personal injury lawsuit. Miss that window and the case is gone, no matter how strong it was. The sooner you talk to a lawyer, the more we can protect.
Arizona’s personal injury laws, deadlines, and insurance rules differ from many other states, which is why local representation matters when navigating a claim in Phoenix or Maricopa County.
FAQs: Arizona Injury Law & Your Rights
No two cases are the same, and no two cases should be handled the same way.
That said, although this is not legal advice, below are a few general principles
that apply to personal injury legal claims in Arizona.
When should I speak with an attorney following an accident?
A: You should contact a Phoenix-based injury attorney immediately because the events are most fresh in your memory immediately afterward. Before you talk to any insurance company, it’s wise to get advice from an experienced Phoenix injury lawyer. If you retain our team, your attorney will advise you on speaking with all other interested parties, and we will immediately launch our own, independent investigation of the accident.
When should I speak with my insurance company? What if the other driver’s insurance company contacts me?
A: Ideally, you should speak with your insurance provider after you speak with an attorney. You should also speak with an attorney before agreeing to a recorded statement with any insurance company. Never speak with another driver’s insurance company before speaking with a personal injury attorney. Politely decline to comment, and seek the counsel of our attorneys in this situation. Any of your statements may be taken out of context or presented in such a way during litigation of your eventual injury lawsuit that could be damaging to your case.
Insurance companies do require policyholders to report accidents in a timely matter and to cooperate with them in the investigation of the claim, and your policy should detail your obligations. You should speak with an attorney as quickly as possible to ensure that you comply with these requirements.
How much does it cost to hire an injury lawyer?
A: The Lamber Goodnow lawyer team serves injury clients on a contingency fee basis. Our PI lawyers only get paid when and if we secure a favorable settlement or verdict. There are no out-of-pocket costs for our legal services. We will help you accurately evaluate the value of your case and make the most informed decision in your unique situation.
How much does it cost to have you investigate my injury claim?
A: Our investigation and evaluation of your case are free of charge. Following our free initial consultation, if we believe that you may have a case, we will fully investigate your personal injury claim if you choose to hire us. Our legal services are provided to you on a contingency fee basis. Please see the above answer to “How much does it cost to hire an attorney?”
How long will it take to recover compensation if I file a lawsuit?
A: Every personal injury case is unique. A number of factors affect the progression of the case, including how aggressively insurance companies and other possible defendants fight the matter. Your case may settle with your best possible outcome in just a few months, or we might have to take opposing parties to court to argue for the compensation that you deserve. The vast majority of the injury cases we handle settle outside of court.
How much money is my PI claim worth?
A: A number of factors influence the value of your case, and our negligence lawyers fully evaluate your case to pursue the full compensation that you deserve for past and future medical expenses, lost wages, lost earning potential, and pain and suffering. See our “What is my personal injury case worth?” page for a more complete answer.
What steps are involved in bringing an injury case?
A: The first step is a free, no-obligation initial consultation with one of our Lamber Goodnow lawyers. We will discuss the circumstances of the accident that caused your injuries, your medical costs and your legal options. We will evaluate your injury claim and determine if you have a case for which we are able to help you pursue compensation.
We will handle all communications with the defendant and keep you informed throughout the legal process. Our team will seek favorable resolution from the defendant. Follow this link for more information about the steps in a personal injury legal case.
Why Hire a Phoenix Attorney Versus an Out-Of-State Lawyer?
If you’ve been involved in any type of accident in Phoenix or any other city in Arizona, hiring a local personal injury attorney is crucial for so many reasons. Here are a few:
Familiarity with Personal Injury Laws Specific to Arizona.
Personal injury laws vary from state to state and even from city to city. That’s why it is so important to hire a Phoenix, Arizona lawyer, who works and lives in the Valley of the Sun. A local attorney will be familiar with state-specific statutes and regulations. Our lawyers will be able to more effectively represent you because of their knowledge of Arizona’s rules in court (the “do’s and don’ts”), Arizona’s unique laws relating to personal injury cases, how specific laws are interpreted by judges and lawyers in the state and how cases are valued by juries in Maricopa County.
Credibility Among Local Courts, Judges, Juries and Opposing Lawyers.
If you are involved in a personal injury matter in Phoenix, Arizona, it is very likely that the case will be heard in a courtroom in Maricopa County, by a judge who lives here, and decided by jurors who reside here. Even the opposing lawyer will more likely be a local attorney. By hiring a Valley lawyer, you directly benefit from the “street” credibility, experience and stellar reputation of the Fennemore Craig law firm and the Lamber Goodnow legal team.
Maximize Value and Fair Compensation.
The value of a personal injury claim varies from state to state and even county to county. If a lawyer is not intimately aware of the demographics of the specific communities, such as Phoenix, or the trends with respect to a particular type of claim in the appropriate county in Arizona, such as Maricopa County, you will be at a disadvantage. The team of injury attorneys at Lamber Goodnow know how to accurately assess the value of your claim and to work tirelessly to secure the full financial recovery you deserve.
The Steps Our Phoenix Injury Attorneys Will Take In Your Personal Injury Case
Most people have never been through a personal injury claim before and don’t know what to expect. Here is how we handle your case, step by step, from the day you hire us through resolution.
We handle every communication
From the day you hire us, the calls from insurance adjusters come to us, not you. You focus on healing while we deal with the carriers, the other driver's insurer, and anyone else involved in your claim.
We preserve the evidence before it disappears
Evidence in Arizona vanishes faster than most people realize. Surveillance video often overwrites within 30 to 60 days, skid marks fade, and witnesses move. We send preservation letters and lock down what matters before the other side can let it slip away.
We investigate what actually happened
We send out investigators, gather records, photograph the scene, and build the facts of your case from the ground up. The stronger the record we build early, the more leverage you have later.
We keep you informed at every stage
You will always know where your case stands and who to reach. No chasing us for updates, and no being left in the dark while your claim moves forward.
We give you the straight answer
We tell you what we honestly think your case is worth, what to expect, and where the risks are. You make decisions with the full picture, not a sales pitch.
Locations
Lamber Goodnow Injury Lawyers
Phoenix, Arizona
602-ARIZONA (602-274-9662)
2394 E Camelback Rd #600
Phoenix, AZ 85016
Lamber Goodnow Injury Lawyers
Denver, Colorado
303-800-8888
1330 Logan St Suite B2,
Denver, CO 80203
Lamber Goodnow Injury Lawyers
Tucson, Arizona
520-477-7777
4023 E. Grant Rd Suite 101,
Tucson AZ 85712.